Wisconsin Monarch Collaborative

Communications TOOLKIT

Monarch caterpillar on common milkweed. Photo by Madison Audubon Society.

Monarch caterpillar on common milkweed (Southern Wisconsin Bird Alliance photo).

Resources on this page were created and compiled by the WMC Communications and Outreach Working Group to allow for WMC members and supporters to share messaging with their audiences in an easier, faster, and more consistent way. You may download, print, share, email, etc. any of the resources below.

This page is in progress, and we have plans for adding many more resources! If you have suggestions for specific resources you envision the Collaborative benefiting from, please contact Wisconsin Monarch Collaborative coordinator Skye Bruce (coordinator@wimonarchs.org).

Resources include:

Please note that any provided photos you use MUST include credit to the photographer.

Logos:

WMC Supporter Logo - transp bkgd - color text.png

Fonts:

  • Brother 1816 Bold: “Wisconsin Monarch Collaborative” text in logo. This is available in Adobe Toolkit; you must own Adobe products and have access to the Typekit to download and use.

  • Dancing Script: “Proud supporter of” text in logo. This is available through Google Fonts (free, open source font). Click the link to download the font from Google, or download it by clicking here.

Social Media Snippets:

An example of a social media push coordinated by the WMC Communications and Outreach Working Group from Dec. 2018.

An example of a social media push coordinated by the WMC Communications and Outreach Working Group from Dec. 2018.

These fun, informational monthly snippets are built for all of the Collaborative’s supporters to share on their own social media platforms. We have provided you with text you can just copy/paste or build upon in your posts, as well as relevant photos. The Collaborative does not have its own social media platforms, so we rely on you to share monarch and Collaborative related news — including your organization’s role in supporting them! — on your platforms. Thank you!

  • January Social Snippet
    Plant milkweed seeds in communities, info about what winter life in Mexico is like for monarchs, contacting employer about planting pollinator habitat, and funding for monarch gardens.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • February Social Snippet
    Winter sow milkweed seeds, info about the generation of monarchs that spends the winter in Mexico, cold stratifying milkweed seeds, and the benefits of planting native perennials.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • March Social Snippet

    Planning monarch-friendly gardens, info on native nectar plants and why they are important for monarch conservation, planting native milkweed species, and roadways as monarch habitat.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • April Social Snippet

    Checking which of Wisconsin’s native milkweed species will grow and purchasing them as seedlings, planting a community pollinator garden, and information on the monarchs’ northward migration.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document).

  • May Social Snippet

    Coming up with a monarch-friendly pest management plan, the monarch’s arrival back in Wisconsin, volunteering as a caterpillar monitor, and identifying monarch and viceroy butterflies

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • June Social Snippet

    Promoting monarch gardens, the Wisconsin Monarch Collaborative’s goal of planting 119 million milkweed stems, avoiding pesticide use, and the dos and don’ts of rearing monarch caterpillars indoors.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • July Social Snippet

    The importance of including late-blooming nectar plants in our gardens, information on how to tell a male and female monarch apart, testing monarchs for OE (a parasite), and the importance of milkweed to the monarch lifecycle.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • August Social Snippet

    August isn’t too late to plant milkweed, protecting monarchs helps other wildlife, and information about the migrating generation of monarchs.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • September Social Snippet

    Reporting roost sites, leaving leaves for pollinators, and monarch tagging! What it is, why it matters, and looking for tagging events to join.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • October Social Snippet

    Share your monarch stories, information on the monarch’s migration to Mexico, applying for NRCS funding, monarch-inspired Halloween costumes, and Dias de los Muertos (in Spanish and English, to be posted Nov. 1-2).

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • November Social Snippet

    We invite people to thank someone who is doing good work for monarch butterflies, information about the monarch’s arrival in Mexico, your vote counts for monarchs, and monarchs and climate change.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

  • December Social Snippet

    Holiday donations to support monarchs, information on the unique monarch wintering site, registering monarch habitat as a Waystation, and information on what monarchs do during the winter.

    • Facebook, Twitter, and Instagram text options: Word doc

    • Photo options: Photo Library (see photo suggestions on text document)

Handouts and Promotional Materials

Informational Resources

“Blue theme” PowerPoint template

“Blue theme” PowerPoint template

  • Taking the Weed out of Milkweed: Informational video on gardening with milkweed species

  • Working Group Elevator Pitches: Some ideas for describing your involvement with the Collaborative, in short format. These can be helpful for keeping in mind the big buzz words to include when describing the work. Download the PDF.

“Photo theme” PowerPoint template

“Photo theme” PowerPoint template